Importance of WhatsApp Business API in Business

The WhatsApp Business API is the most popular global messaging platform that is very helpful for the communication between customers and business each other through out their journey. The WhatsApp is a personal channel and most of them are visit to this several times in a day and that offer high conversational rate as compared to other channel. WhatsApp can highlight the benefits of a product or service to the people.

The industries like Healthcare, education, banking, automobiles, hotels, telecom, retails are already started to use WhatsApp Business API to boost their sales. For providing the best experience to the customer we can integrate API with CRM, HMS and respective system.

WhatsApp Business API  is a tool specifically designed for businesses to use to streamline and automate their communication efforts with customers. This API allows businesses to set up automated replies, which can be used to quickly and efficiently respond to customer inquiries without the need for a human to be present. Additionally, businesses can use WhatsApp Chabot’s to interact with customers in a more personal and engaging way, providing them with information and assistance as needed. Interactive messages can also be sent using the WhatsApp Business API, allowing businesses to send personalized, targeted messages to specific customers based on their preferences and interactions with the business.

It’s also intended to feel and work just like WhatsApp Messenger. We can easily share the Notification, alert message, image, videos, Audios and PDF reports like as a Template message and also we can build a Chat Bot as per the business requirement.

Template Message in WhatsApp

WhatsApp message templates are pre-set and approved formats of messages in WhatsApp for business that you can use to actively reach your customers. In the template messages you can give parameters that are customizable called the placeholders. You can use these parameters to create a WhatsApp message.

The WhatsApp business message template can include lab reports, Notifications, delivery updates, booking or payment confirmations, automated replies in different formats.

Chat Bot in WhatsApp

Chabot’s are computer programs that replicate and analyse human dialogue enabling humans to communicate with electronic devices as if they were conversing with a live agent. Chabot’s can range from simple programs that respond to a single instance to advanced virtual assistants that can learn and improve as they collect and process data to provide superior levels of personalization.

Many businesses now use Chabot’s to automate user experience and transactional features. The Chabot, customer can easy to use at any time and this offer a speedy customer resolution with unique experience. The business can improve the customer engagements and also monitor the customer reports every time.

Overall, the WhatsApp Business API is a powerful tool and Secure communication platform that helps businesses improve their communication efforts, providing a more seamless and efficient experience for both the business and its customers.